How to do donor segmentation
Raising more donation and increasing donor retention are two major goals for non-profits organisations. Donor segmentation helps you to achieve both by using personalised communication.
Should masjid and other non-profits use email for marketing and fundraising?
Historically, mosques have used Friday prayers, in-person events, radio & television ads, and direct mail to do fundraising. I have not yet come across any masjid which uses email for marketing in an organised and well-developed manner. A solid email marketing strategy is essential for any masjid to build a reliable revenue stream. It is […]